Visual ads like this Abercrombie & Fitch advertisement tend to catch the eyes of many. This LA billboard has an overtly sexual tone, and uses the male figure to highlight it's selling point: sex appeal. This advertisement appeals to young adult female girls, and guys who want to have the same figure at the model. Ironic how a clothing line uses a nearly naked model to sell it's product: we can only see the waist line of the model's jeans. One can only be led to believe that Abercrombie & Fitch wants a sexual image associated with their brand name.
Advertisements similar to these are found all over the place. From the mall in your town to the internet you surf every night, they are inescapable. It is sad when we see a half naked man or woman in an advertisement and unconsciously are led to believe that what we see is the way we must look. Men in particular have a tough image to "live up to", and women are forced into thinking that they must get a man who looks like those models. We all know that these models aren't realistic for many, and yet we still make a huge effort in making ourselves look like them. And this is why this ad is successful.
Marketers must know how unrealistic what they advertise is, but of course, we buy into it. I have found myself browsing the limited selection of clothing at stores like Abercrombie & Fitch, and have always found that I felt discouraged for not looking like the female models they paste on the walls of fitting rooms. But putting on those jeans or whatever article of clothing I had grabbed put me one step closer to looking like them... Exactly what the advertisement wanted.
